Privacy Policy

KidRide LLC (d/b/a Shufl)

Effective Date: October 14, 2026
Version: Interim 0.1 — October 14, 2026 (replaces the version dated October 29, 2025)

1. Scope and Responsible Company

This Privacy Policy describes how KidRide LLC, doing business as Shufl (“Shufl,” “we,” “us”), handles personal information in connection with its website, mobile application, rider profiles, driver onboarding, and transportation coordination services. Shufl is developing a TNC platform for guardian-arranged rides, including rides for children of any age. Some described activities may not yet be active during private beta.

2. Information We May Collect

Depending on the feature and user role, information may include: adult account contact details, login and authentication information, family/guardian relationships, child rider names and age or date of birth, rider needs and authorized handoff details, emergency contacts, identity-verification results, payment and payout identifiers, trip requests and histories, pickup and drop-off locations, live location during relevant trip activity, messages and support reports, device identifiers, IP addresses, usage and diagnostic data, and safety or incident reports.

Shufl does not collect Social Security numbers, biometric identifiers, or full payment card numbers. Identity-verification images are handled by our identity-verification provider, which returns the verification result to Shufl. If you allow access to your contacts to find people you know on Shufl, phone numbers from your contacts are matched against existing members; your address book is not stored by Shufl.

3. Information About Children

Parents and legal guardians may create and manage profiles for children under 13 and older minors to request transportation. A child need not create an independent account to be a passenger. We may process a child’s identifying, trip, location, and handoff information as needed for an authorized ride and related safety, support, and legal purposes. We do not treat the fact that an adult created the profile as a substitute for any legally required notice, verification of parental consent, or other child-privacy safeguard. A child may use the Shufl app only through access that a parent or legal guardian creates and approves, and the guardian retains control of that access.

4. Sources of Information

We may receive information directly from guardians, drivers, and other users; from a person who adds an authorized contact or child rider; automatically from devices and Platform interactions; and from service providers supporting identity verification, screening, payment, maps, messaging, and security. Information received about another person must be provided with appropriate authority and subject to applicable law.

5. Why We Use Information

We use personal information to operate accounts; verify eligibility and identity; coordinate and document rides; enable authorized trip communications and location visibility; process payments and driver payouts; support guardian authorization and handoffs; detect fraud, abuse, and unsafe activity; investigate incidents; respond to support requests; maintain security; comply with legal and insurance obligations; and improve service reliability. Shufl does not currently perform automated AI safety monitoring of rides, continuous driving-record monitoring, or automated enforcement decisions about users.

6. Location Information

Location information may be processed to display pickup and drop-off points, route and trip status, driver location, and guardian-authorized ride visibility. Collection may depend on the user’s role, permissions, whether a trip is active, and device settings. Shufl does not promise that a guardian can see a child’s location at all times.

With your permission, the app uses your device location to show family members on the family map, to show a driver where to find a rider at pickup, and to share a driver’s location and trip status with the family during a ride. You may grant location access while using the app or always; “always” lets your family see your location when the app is in the background. A guardian can see the location of the children on their family account. Shufl keeps a recent location trail for each family member so the family map can show where someone has been; retention of location history is addressed in Section 10. You can change location permissions at any time in your device settings, which may limit functionality.

7. When We Share Information

Information may be shared as needed with: authorized guardians and household members; a driver assigned or eligible to respond to a ride request (using appropriate privacy limits); authorized receiving adults where relevant; payment and payout processors; identity-verification providers; cloud hosting, maps, analytics, communications, and support providers; insurers and professional advisers in connection with claims or compliance; and law enforcement or other parties when required or permitted by law, including to protect safety. We do not sell personal information for money. We do not use advertising SDKs, and we do not share personal information for cross-context behavioral advertising.

8. Providers and Cross-Border Processing

Shufl currently uses the following service providers, each of which receives the information needed for its function:

• Google (Firebase and Google Cloud): sign-in, database, file storage, push notifications, app-integrity checks, hosting, and basic usage analytics.
• Stripe: payment processing, driver payouts, and driver identity verification (Stripe Identity).
• Twilio: text messages and in-app messaging.
• Daily: in-app voice and video calls.
• Mapbox: maps, routing, and navigation.
• Google Maps Platform: address search and autocomplete.
• OpenAI: the in-app assistant, and a non-biometric check that a driver’s safety photo is usable for recognition.
• Expo: app build and update delivery.

Service providers may process information in locations permitted by their agreements and applicable law.

9. Safety Reports and Sensitive Information

Reports involving a child, suspected abuse, an accident, or other safety concerns may contain sensitive personal information. Access is restricted to personnel or providers with a legitimate need, and disclosures are limited to appropriate safety, legal, insurance, and investigative purposes. This policy does not imply continuous monitoring or a guaranteed emergency response.

10. Data Retention

We retain personal information for periods reasonably necessary for the purposes described above, including account administration, ride operations, security, incident investigation, tax, insurance, legal compliance, and dispute resolution. Different categories may require different periods. A retention schedule will be published when it is finalized. Some records may remain after account closure where required or permitted by law.

11. Security

We use administrative, technical, and organizational safeguards designed to protect information, including role-based access and service-provider security controls where implemented. No system is completely secure. Data is encrypted in transit, and our cloud providers encrypt stored data at rest. Users should safeguard their credentials and report suspected account compromise promptly.

12. Your Choices and Requests

Depending on applicable law and the nature of the request, adults and authorized guardians may request access, correction, deletion, or information about personal data, and may manage certain permissions and notifications. You can request deletion of your account from the app’s settings. We may need to verify identity or authority and may retain information where legally required or permitted. Contact support@shuflride.com. Additional jurisdiction-specific rights and appeal/opt-out procedures will be included if applicable.

13. Children’s Privacy Rights

A parent or legal guardian may contact us to request information about a child’s profile, review or correct information, request deletion, or withdraw permissions where applicable. Some trip or incident records may need to be retained for safety, legal, or insurance purposes. Shufl will implement any legally required direct parental notice and verifiable consent mechanism before collecting covered information in circumstances where those requirements apply.

14. Text Messages and Notifications

We may send service-related messages such as account verification, ride updates, and safety notifications, subject to applicable consent and messaging rules. Optional marketing texts, if introduced, will use separate consent where required. Recipients may reply STOP or HELP when supported by the applicable messaging program. Mobile carrier charges may apply.

Text messaging program disclosure. The text messages Shufl currently sends are:

• Sign-in verification codes to the phone number you enter to sign in. These are sent by our sign-in provider and are required to use the app.
• Ride and handoff texts to adults a ride’s creator designates by entering their name and phone number: a notice that they have been named for a ride, ride status updates, and at pickup or drop-off a secure link or one-time code used to confirm the handoff. By entering a contact’s number, the ride creator confirms they have that person’s permission to receive these messages.
• Emergency alerts to an emergency contact, sent only if the account holder turns on text alerts for that contact (off by default). The contact first receives a text explaining they were added, with STOP and HELP instructions.
• Messages between ride participants when a participant chooses to text another phone number attached to the same ride from within the app.

We do not currently send marketing or promotional text messages. Message frequency varies based on account and ride activity. Message and data rates may apply. Reply HELP for assistance or email support@shuflride.com. Reply STOP to opt out where supported; opting out stops ride, handoff, and safety texts to that number, and you may need to contact the person who named you to be reached another way. Mobile phone numbers, text-message opt-in data, and consent will not be shared with or sold to third parties, affiliates, or lead generators for marketing or promotional purposes; phone numbers are shared only with the messaging and sign-in providers that deliver the messages.

15. Changes to This Policy

We may update this policy as our service changes. We will provide notice of material changes and obtain additional consent where required by law.

16. Contact

KidRide LLC (d/b/a Shufl) • support@shuflride.com.